About
Founded by Chicago creative Brandon Hughes, Nasty Nelson was born out of a frustration with the lack of style in pickleball clothing and gear. Brandon uncovered a glaring gap in the market—an industry inundated with pickle-themed t-shirts that offered little in the way of innovation or style—so he set out to define pickleball fashion and establish a new norm for on- and off-court apparel.
Nasty Nelson is a lifestyle brand created by and for creatives who love the game of pickleball and want to shape its future fashion. We offer gear that reflects our belief in the sport's explosive growth and cultural impact.
Often seen as a bold move by some and a savvy play by others, Nasty Nelson embodies a philosophy of shaking up the style of the game and challenging conventional norms. We embrace a rebellious spirit, aiming to disrupt the status quo and deliver something truly unique to the pickleball community.
At Nasty Nelson, we’re not just about making another t-shirt; we’re about serving our community with fashion that represents where the sport is headed. Join us as we push boundaries, break stereotypes, and celebrate the dynamic world of pickleball with gear that’s as fierce and bold as the game itself.
So let’s “Keep it Nasty” and together define the future of pickleball fashion forever!