About

Nelson Athletics was born from the bold spirit of the Nasty Nelson—originally launched as an ode to the infamous pickleball shot and the icon behind it, Tim Nelson. Founded by Brandon Hughes in Chicago, what started as a response to the stale state of pickleball gear has grown into a creative force shaping how the game is seen and worn.

Nasty Nelson isn’t just a shot—it’s a philosophy.
A refusal to play it safe. A wink from across the net.
It’s for the ones who trash talk in whispers,
who know the shot, know the scene, and know what looks good.

The game doesn’t need a makeover. It needs a takedown.
And Nelson Athletics is here for it.

We exist to honor the boldness and innovation that shaped pickleball’s past while redefining its future. Our gear is designed for those who live at the intersection of sport, culture, and style—players who don’t just play to win, but play to change the game.

Nelson Athletics is sportswear for people who don’t play by the book.
It’s fashion-forward performance gear built for the court and the afterparty.

We’re not just dressing athletes. We’re outfitting a new era of the sport.

Play dirty. Look clean.
Keep it Nasty. Keep it Nelson.