About
Founded by creatives Brandon Hughes and Sergio Farfan, Nasty Nelson was born out of a frustration with the lack of style in pickleball clothing and gear across the industry. They uncovered a glaring gap in the market. Inundated with pickle themed t-shirts, offering little in the way of innovative or stylish gear, they set out to define pickleball fashion and set a new norm for what is worn on and off the court.
Nasty Nelson is a lifestyle brand designed by and for creatives who love the game of pickleball and want to take part in defining the fashion of the game for future generations to come. We offer gear that reflects just how big we know the game and culture will be.
Often seen as a cheap shot by some and a savvy play by others, Nasty Nelson embodies our philosophy of shaking up the style of the game and challenging conventional norms. We embrace this rebellious spirit, aiming to disrupt the status quo and offer something truly unique to the pickleball community.
At Nasty Nelson, we’re not just about making another t-shirt; we’re about serving our community with fashion that represents where we know the sport is headed. Join us as we push boundaries, break stereotypes, and celebrate the dynamic world of pickleball with gear that’s as fierce and bold as the game itself.
So lets “Keep it Nasty” and together define the future of pickleball fashion forever.